Brand awareness is the key
Fullstaak combines the power of awareness, data and creativity to deliver sustainable business results
The importance of video throughout the funnel
Video is the best answer to viewability and brand awareness, creating an emotional connection to your brand.
Customer magnet
A high-performance and adaptive product for all attention situation, reconciling customer experience and advertising performance
Key facts
Video advertising has many important benefits : Increasing reach, brand awareness, help with product recognition, and lift the performance metrics of your other campaigns.
STRATEGY
96% of marketers continue to value video as an important part of their marketing strategy.
94% marketers say video has helped increase user understanding of their product or service
TRAFFIC AND ROI
87% of video marketers say video has increased traffic to their website.
81% of video marketers say video has helped increase the average time their visitors spend on page.
80% of video marketers say video has directly helped increase sales.
68% of marketers are seeing better returns on video advertising than display ads.
CONSUMERS
96% of people have watched an explainer video to learn more about a product or service.
84% of consumers were convinced to buy a product or service after watching a brand's video.
73% of people said they’d prefer to watch a short video to learn about a product or service.
65% of consumers went to the brand's site after watching a video ad.
Every moment of attention is an opportunity
Trigger shoppable moment : Fullstaak combine influence and data to reach customers
Data sources are at the heart of fullstaak
Fullstaak relies on all targeting methods to achieve the target performance : data segments / semantics / contextual / retargeting
